7 Easy Ways To Lose Track Of Social Media While Keeping Track Of It.

by Stuart Conover on February 8, 2010

7 Easy Ways To Lose Track Of Social Media While Keeping Track Of It.

It’s extremely easy to get lost in any aspect of social media while you are trying to keep it organized. There is a right way and a wrong way to use social media and putting it purely into a marketing portion or playing the numbers game is the wrong way. With that in mind I present to you 7 ways you can easily lose track of your social media goals and what you should actually be focusing on.

1. Quit focusing on the numbers.

Yes the greater number of subscribers, fans, followers, commenters, etc will always help you with getting the word out or have more of a base to buy your product or service. Or will it? While the probability of selling more if you have a larger audience is of course a legitimate factor in the numbers game, treating your audience as just another number will not win their support.

You have to quit focusing on the numbers non-stop and instead try to spend more time focusing on what your goal is, why your readers should care, and how to encourage making them care. Is your goal just to see numbers raise? Of course not.

2. Social Media Won’t Make You Rich And Famous Overnight

Similar to the above of focusing too much on numbers it is easy to fall into the trap that thinking social media is the trick to being successful overnight. Whether it is financial success, fame, or both that some strive for social media is not an instant secret to making either of these happen. In fact while useful towards both it is not something that can even guarantee it as you need something to show off with these. Content, service, or products can be be ‘advertised’ with social media but if that’s all you are doing with it you are missing the point.

While it can be an amazing resources social media cannot be abused as purely a marketing gimmick. People are not stupid. The majority of people that can become your friends or followers will do so if they want to and if you give them a reason to, hard selling everyone all of the time will not help you to achieve either goal. Again this goes back to the same advice of the last topic: You have to quit focusing on the numbers non-stop and instead try to spend more time focusing on what your goal is, why your readers should care, and how to encourage making them care. If all you are doing is selling yourself, your service, or your product – why will they care?

3. Social Media Takes Time, Have A Plan

There are quite a few aspects to social media. From what sites to be on, keeping them all updated with relevant content, to building connections on each of these sites. If you are going to have an active presence on multiple sites you really need a plan to keep it all organized. Not only though do you need a plan to help keep organized – you need to know what your goal is. If you don’t have a plan to obtain your goal it will be too easy to get distracted with everything going on to follow through.

This is the last time I will use this within this post but it’s something you really have to keep it in mind: You have to quit focusing on the numbers non-stop and instead try to spend more time focusing on what your goal is, why your readers should care, and how to encourage making them care. Having a plan in place isn’t just involved in keeping organized though, it is also to know how to encourage your friends and followers to care.

4. Don’t Over Plan It, Get Get Going

While it is important to have a plan, I really can’t stress that enough, you can’t plan for everything. You need a guideline to follow to achieve your goals and stay organized. If you plan out every single little detail and for every scenario that will every possibly come up you won’t actually get started. Once you have your main guidelines to the plan started you should start in on it. Social media is an ever changing sphere of information and trends. With how often it changes you need to make sure that you can change with it and adapt, having a plan is necessary but having one with no room to maneuver will leave you dead in the water.

5. Don’t Follow If You Truly Aren’t Interested

While networking is clearly a large portion of what social networking consists of you want to be sure to network with people you are friends with or those you share interests with. Just as in the first topic I pointed out – numbers aren’t everything. You do want to expand your network but you want to expand it with people who have the same interests and goals that you do. People you can both learn from, associate with, and teach. Networking with people who have no connection to anything you are working towards is just adding numbers and excess clutter to your network. Be smart on who you want to work and associate with.

6. Don’t Overextend Yourself

Without having a plan of action and with so much that you can do it’s easy to overextend yourself when it comes to social media. While it is clearly important to have a social media presence everywhere that you can it’s easy to start straying into smaller networks or spend too much time keeping everything up to date. There are countless tools online and for your computer that can be invaluable time savers on keeping everything up to date without using all of your free time.

7. Not Following A Routine

To keep up with everything and not have a routine or schedule is going to be overwhelming. From keeping your blog up to date, working with e-mail (writing, sorting, responding), doing analysis(reports, sales opportunities), marketing (advertising, networking), and social networks(Facebook, Twitter, Forums, etc) – your time is easy to lose track of. If you have a routine though you can specify exactly how much time to spend on each topic a day or week. Having a set time limit will not only allow you to be more productive with your time overall but more focused on what to do with the limited time you give yourself.

  • These are all great points though I like the last one, number 7 the most. If you have everything else set up and ready to go, a plan and then actually take action on that plan, you should really have a routine you follow in order to get the best bang for your productivity… Otherwise, you just might get overloaded and completely crumble with everything going on.

    I myself don't actually have a routine of sorts and I know I need to get one. I feel this is important so much that even with no plan and no clue of what you're doing, those can come with the time given from just having a routine at all.

    Consistency is key here even though growth and progression is where you want to be going also. Just have a set time and stick to it and things will work themselves out.

    Great article Stuart.

  • It's often that initial setting up of a routine that's the most difficult. It's so easy to let yourself put something off, even by a couple hours. The problem of course is that when you allow yourself too much leeway it's always there as a temptation to just fall out of it and not accomplish as much or have your work hurried.

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